Finding Your Ideal Audience with Tarot

How tarot can help entrepreneurs and content creators.

I have been quite busy lately which is why I have not been as engaging. It is not that I am losing interest in Substack. Not at all.

I am building a PR company along with four others, including my daughter so I am focusing more on marketing.

I have done social media management and marketing for a long time, so I am falling back more into it.

So let’s discuss how to use tarot for marketing.

So that said, here is the thing. One of the biggest challenges for content creators, business owners, and entrepreneurs is finding the right people.

You could be creating top-notch content, but if you're not exposing it to the right audience, it's going nowhere.

The key to growing your brand isn't just making more content—it's making content for the correct people.

But how do you know who they are?

That's where tarot comes in.

While the majority of people consider tarot to be a divination tool, it can also be a powerful tool for finding your ideal audience.

By using tarot spreads for audience discovery, you can receive intuitive insights about whom you are meant to serve, where they are, and how to connect with them on a deeper level.

Let's explore how tarot can help you find, know, and attract your ideal audience.

Why Knowing Your Ideal Audience is Important

Most business owners and content creators are guilty of attempting to appeal to everyone. But this is the truth:

If you try to speak to everyone, you wind up speaking to no one.

Your ideal audience is made up of people who:

✔️ Actually connect with what you're saying

✔️ Need the content, products, or services that you're selling

✔️ Are most likely to engage, follow, and buy from you

Understand your audience so that you can create purposeful content that speaks clearly to them.

Instead of having random followers or views, you'll have a loyal, interested audience.

Identifying exactly who your audience is, however, can be overwhelming. That's where tarot can provide clarity and insight.

Using Tarot to Identify Your Ideal Audience

Tarot is a tool that taps into intuition and inner knowing—which is perfect for finding out about your audience.

By asking the right questions and reading tarot cards, you can find out:

✔️ Your audience's personality and interests

✔️ The challenges they are struggling with

✔️ What kind of content or services they need

✔️ Where you can find and access them

✔️ Blocks stopping you from reaching them

A simple tarot spread can reveal extremely valuable information that data and analytics might miss.

The Ideal Audience Tarot Spread

How to Use It

Take a quick moment to center yourself prior to shuffling and concentrating on your content, business, or brand.

Request the cards to reveal to you what they see regarding your ideal audience.

Draw five cards to answer the following questions:

Card 1 – Who is my ideal audience? This says something about their values, interests, or personality.

Card 2 – What do my audience need from me? This says something about the kind of content, products, or services they're looking for.

Card 3 – Where can I find them? This says something about the ideal platforms, communities, or spaces where your audience is present.

Card 4 – What type of content will attract them? This card defines your message and tone to appeal more to them.

Card 5 – What's stopping me from reaching them? This shows you any mental or strategy shifts you need to make.

Example Reading & Interpretation

If you receive the following cards:

Card 1 – The Hermit (Who is my ideal audience?)

This means your audience consists of profound thinkers, seekers, and introspective folks.

They respond to substance, insightful writing, and might welcome lengthy blogs, podcasts, or personal stories.

Card 2 – The Star (What does my audience need from me?)

The Star represents hope, inspiration, and guidance.

Your audience is in need of something that inspires, teaches them about something meaningful, or helps them through challenges.

Card 3 – The Hierophant (Where can I find them?)

Your audience is seeking answers in structured locations, the Hierophant is saying to you.

They may be found in online forums, classes, mentorship groups, or communities.

Card 4 – The Page of Swords (What kind of content will engage them?)

This card refers to inquiry and learning.

Your audience wants content that educates them, serious points of discussion, or posts for critical thinking.

Card 5 – The Eight of Swords (What's stopping me from getting to them?)

This card is suggesting that there may be some doubt or paralysis by analysis interfering with you.

Maybe you are questioning your message or fearful to go out into the world. The answer is to trust what you have to say and be present regularly.

Taking Action On Your Tarot Reading

After you've gone through your reading, here is how to bring it about:

✅ Define your audience profile – Write down their interests, values, and pain points.

✅ Refine your content strategy – If your audience loves deep, contemplative content, focus on story and long-form content. If they need quick answers, create bite-sized, solution-oriented content.

✅ Choose the appropriate platforms – If your audience loves formal learning, focus on Facebook groups, LinkedIn, or email courses instead of short-form platforms such as TikTok.

✅ Remove any blocks – If imposter syndrome or fear is stopping you, start small and build confidence over time.

How This Aids In Growing Your Brand

Using tarot to help define and attract your audience can change the way you create content. Instead of shooting in the dark or chasing trends, you'll:

✔️ Create content with confidence because you know who it's for

✔️ Engage with the right people who genuinely need your message

✔️ Build a committed base that seriously connects to your business

✔️ Waste less time by responding to the platforms and methods that work

The more your content is personal to your target audience, the easier it will be to create a legitimate and engaging following.

Last Thoughts

Tarot is not just for divination—its a serious business tool for insight and audience comprehension.

Tarot spreads like the Ideal Audience Spread enable you to pull deep, intuitive conclusions about your audience and how to effectively communicate with them.

When you have a chance, why not check the company’s Substack, Align and Launch Magazine, and give it a subscribe:

https://substack.com/@alignandlaunchmagazine

Subscribe also to my YouTube channel, https://youtube.com/@CreativeTarotInsights and also, don’t forget to listen to The Tarot Table podcast and subscribe.